It’s no secret that it’s important to keep your customers coming back to your website. After all, you want them to buy from you again and again, right? There are a few ways to make sure your customers come back, and today we’re going to talk about some of them.
Offer Exclusive Deals and Discount
One way is by offering exclusive deals and discounts to returning customers. This could be anything from a percentage off their total purchase to a free gift with their next order. You could also run a contest for people who’ve never shopped with you before. This could be something as simple as a giveaway or as complicated as a quiz or game. Whatever you do, make sure it’s something that will entice your customers to come back to your site.
Run a Contest
Another way to keep your customers coming back is by running a contest. This could be a quiz or game that they can play to win a prize. You can also offer discounts or coupons as prizes. Whatever you do, make sure the contest is something that will interest your customers and that it’s easy for them to participate in.
It’s also a good idea to make sure it is easy for participants to share the contest with their network of friends and family.
Send Emails When
There are a few different types of emails you can send to customers.
You Restocked Items They Loved
One email you can send is when you restock items your customers love. This could be something as simple as an email that says “We’ve got your favorite item back in stock!” Make sure the email includes a link to the product so your customers can easily find it.
You Stocked a New Item
Another email you can send is when you stock a new item. This email should include a photo of the product, some of the features and benefits, and any exclusive deals you are offering on it.
You’re Having a Sale
Another email you can send is when you’re having a sale. This could be something as simple as an email that says “We’re having a sale! Get 25% off your purchase!” Again, make sure the email includes a link to the product.
Thank You
It never hurts to let your customers know how much you appreciate them. We’re not talking about a “thank you for your purchase” type of email.
Just a random thank you out of the blue for no apparent reason can help to build a stronger relationship with your customers and keep them thinking about your store. Don’t include a special sale or offer in this one. Just make it a heartfelt note of appreciation.
Provide Outstanding Customer Service
Of course, one of the best ways to keep your customers coming back is by providing outstanding customer service from the moment they arrive on your website all the way through order fulfillment. This means offering a great product, being available to answer questions, and going above and beyond when there’s a problem.
If you provide excellent customer service, your customers will be more likely to come back to your ecommerce site again and again. Not only that, they will be more likely to tell their friends and family about their experience.
Offer a Loyalty Program
Another great way to keep your customers coming back is by offering a loyalty program. This could be something as simple as giving points for every purchase that can be redeemed for discounts or free products.
Whatever you do, make sure the loyalty program is easy to sign up for and that it offers benefits that will appeal to your customers.
These are just a few of the ways you can keep your customers coming back to your ecommerce site. By offering exclusive deals and discounts, running contests, sending emails, providing outstanding customer service, and offering a loyalty program, you can build a strong relationship with your customers and keep them coming back again and again.
