BigCommerce is a software platform that allows you to create your own ecommerce store with features such as SEO, inventory management, and shipping. But just setting up a store with BigCommerce is not enough to ensure your success. There are quite a few plugins, free and paid, you can install to improve your store’s functionality and give your customers the best possible experience.
Here are 7 plugins your BigCommerce store should use:
FavSEO
Search engine optimization (SEO) is important if you want people to be able to find your website in popular search engines like Google and Bing. SEO is not easy and there are consultants and entire agencies devoted to doing nothing but SEO work.
However, the FavSEO plugin can help you to make sure your store has a lot of the basics of a well optimized site down.
It provides an SEO audit tool that will show you where you need to make improvements to improve your ranking in search engine results pages (SERPs).
It has a bulk editor tool that is super useful for editing the title tags and meta descriptions of pages.
At only about $20/month, FavSEO can pay for itself if used properly.
Yotpo
If you are running an ecommerce store, I doubt I have to convince you how important product reviews are or how much they can increase your sales. But how do you get people to leave reviews after making a purchase?
Yotpo automates a lot of the process for you. It will reach out to cusotmers on your behalf and ask them to provide a review that is uploaded to your product page.
Yotpo will also allow you to set up a loyalty and referral program, segment your customers, and utilize SMS messaging.
There is both a free and paid version of Yotpo. You will need to use the paid version to really unlock its power.
LiveChat
Offering a live chat option is a great way to boost conversions and increase brand loyalty. Many BigCommerce store owners are hesitant to add it because they feel they do not have time to answer chats. However, the time spent can pay for itself.
Building trust is a huge factor in conversion rates for ecommerce stores, and there is no better way to build trust than to give shoppers a live person to chat with.
LiveChat is a great plugin built specifically for ecommerce stores. You can send customers product cards and product recommendations directly through the chat.
It will also show you what is already in a customer’s shopping cart as they are chatting with you or one of your representatives. This can help to provide them with personalized recommendations.
Shogun Page Builder
You need a great looking website and product pages if you want to increase your conversion rates. Well-designed pages will showcase your products in the best possible light and give shoppers all the information they need to make a purchase.
Shogun Page Builder is a plugin that will allow you to easily create beautiful product pages, category pages, and blog posts. It’s a drag-and-drop builder you can use to build stunning pages.
It includes an A/B testing feature to help you try different design elements and measure their impact on your conversions.
MailChimp
The rumors of the demise of email marketing have been grossly exaggerated. It is still one of the most effective marketing channels available, especially for ecommerce stores.
MailChimp is a plugin that allows you to easily collect email addresses from customers and subscribers. You can then use MailChimp’s powerful email marketing features to send out automated emails or newsletters.
You can also use MailChimp to create targeted email campaigns based on customer behavior. For example, you can send out a special discount code to people who have abandoned their shopping carts or product recommendations and post-purchase check-ins based on what they purchased.
Google Shopping by Sales & Orders
Yes, the name of this plugin is kind of a mouthful, but that doesn’t take away from its usefulness.
Google Shopping is a great way to get your products in front of potential customers who are actively searching for what you sell.
The Google Shopping by Sales & Orders plugin makes it easy to submit your product feed to Google and keep it updated. It will also track your sales and orders so you can see how effective your Google Shopping campaigns are.
The plugin will let you easily connect your BigCommerce store to Google Merchant Center, Ads, and Analytics with the option to expand your reach to other channels, including Facebook, Instagram, and Snapchat.
Justuno
There may not be a more powerful tool for increasing conversions than Justuno. It is an all-in-one conversion optimization platform that allows you to personalize the shopper experience, create onsite promotions, capture leads, and segment your audience.
Justuno has a wide range of features, including exit-intent popups, social proof notifications, email capture forms, and onsite coupons.
You can also create targeted promotions based on a shopper’s location, what they are looking at, or what they have in their shopping cart.
Justuno is a powerful tool that can help you increase conversions, but it can also be used to create a better overall experience for your shoppers.
Order Fulfillment with ShipBuddies
Getting visitors to your BigCommerce store and having them make purchases is the first half of the battle. Now you have to fulfill the orders and make sure your customers continue to have a positive customer experience. That is where ShipBuddies can help you.
Our platform integrates directly with your BigCommerce store offering a seamless experience from an order being placed to all the relevant information being sent to our warehouse to begin the picking, packing, and shipping process.
Contact us today to learn more about our BigCommerce order fulfillment services.
Final Thoughts
These are just a few of the many plugins available for BigCommerce stores. These plugins can help you increase conversions, build trust, and create a better overall experience for your shoppers.
